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Spectra News
 London Marathon | ||
 | One of our employees is running the London Marathon in April next year. Please don’t feel obliged, but if you wanted to sponsor him in his damn fool idealistic crusade, then he would be very grateful!! His chosen charity is Orchid which is a male cancers charity...please check them out via his Just Giving page (which is work-in-progress!):
http://www.justgiving.com/MikeBoxall
Personally I think it is a worthy cause... and one I feel is generally under-represented by a significant margin. If you think anyone you know would like to make a donation to Orchid then please feel free to direct them to my page – it doesn’t matter if they know him or not. | |
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| Spectra Displays at Shakespeare’s Globe | ||
| Brighton based C3 Productions Ltd, were commissioned by Shakespeare’s Globe to provide visual scene synopsis for the “Globe to Globe” event which was part of the World Shakespeare Festival for the London 2012 Festival. This prestigious event saw 37 of Shakespeare’s plays performed in different languages by different international companies over a six week period. C3 productions used Spectra Displays superslim outdoor 10.41mm pixel pitch full colour LED video display modules to fulfil this brief. The LED video modules were stacked together to give two displays, each being 0.5 x 3.0m, which were mounted around the balcony sections providing 360 degree viewing for the audience. Spectra Displays provided a custom PC application to enable an English synopsis of each scene to be displayed to the audience.  | |
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| Spectra Displays Halo Featured on Channel Five’s Gadget Show | ||
| One of Spectra Display’s curved blue halos appeared on Channel Five’s Gadget Show on 28th November 2011 CLICK HERE to view, its ¾ of the way through. The 10 metre curved blue LED display shows characters with a height of 183mm and good resolution. The displays are technically difficult to make as they are genuinely curved rather than being made of LED tiles or facets. The displays have the advantage of being able to show messages in Barclays own font and can also show graphics and animations. | |
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| Spectra's LED Display on BBC1's DIY SOS | ||
|  One of Spectra's ultrabright window dot matrix LED signs was featured on DIY SOS when it was broadcast on BBC1 on 1st July at 2000 hours. Spectra kindly donated this display to CETRA Community Centre in Haydock, near Liverpool as part of this project. The Chairman of the CETRA Community Centre said “We are now using our new sign in the window. We use it for all things to inform people of what is going on in the centre as well as the LOTTO”. Spectra Displays Limited offer a wide range of LED Displays, suitable for both indoor and outdoor use, an extensive range of LED Video and Digital Media Solutions including LED and LCD for use indoors and outdoors. | |
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| Young adults respond to digital out-of-home ads | ||
| Research commissioned by the Out-of-Home Marketing Association (OMAC) has found that young adults, aged 18-24, are more easily influenced by digital out-of-home advertising (DOOH) than their elders. Two thirds of the young adults took some action after seeing DOOH advertising compared with just half of older respondents. Awareness of DOOH is higher in major urban markets, as might be expected.
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