Spectra News

Research commissioned by the Out-of-Home Marketing Association (OMAC) has found that young adults, aged 18-24, are more easily influenced by digital out-of-home advertising (DOOH) than their elders.  Two thirds of the young adults took some action after seeing DOOH advertising compared with just half of older respondents.  Awareness of DOOH is higher in major urban markets, as might be expected.

“Not only is digital out-of-home advertising effective in catching people’s attention, it motivates consumers to respond,” said Rosanne Caron, OMAC’s president.

To see Spectra’s digital screen solutions, please go to Digital Display Screens

Bristol Zoo, the fifth oldest zoo in the world, is well known for its education and conservation work.  To help in that work and provide information to visitors, Bristol Zoo has replaced some of its light boxes with digital sign players to deliver dynamic and more memorable messages, for both information and marketing purposes.

To see Spectra’s digital screens, please go to Digital Display Screens

May 2010

The latest in the glut of low-cost and no-cost digital-signage systems for small users comes with a highbrow twist.

ArtPlayer, from Danish firm Cumedin, is a service that allows any site with an Internet-connected PC and a suitable screen to show works of 19th- and 20th-century art on their display.

The basic service is free; for a fee, users can also add their own logos and messages.

“In contrast to traditional digital signage, which is designed for a retail environment where the aim is usually to grab people’s attention by displaying dynamic content, ArtPlayer is better suited to quiet surroundings where people stay for longer periods of time such as restaurants, office buildings and libraries,” according to the company.

The ArtPlayer service lets users choose from separate libraries of impressionist, post-impressionist, symbolist, expressionist, realist, abstract and cubist paintings.

www.artplayer.com

From www.screens.tv 4th May 2010

From suitable screens please see Digital Display Screens

Spectra Displays are pleased to announce the launch of their Surtitles Display System.  Surtitles, also known as supertitles or subtitles, are translated or transcribed lyrics and dialogue displayed on a screen, commonly used in opera or other musical performances.  The use of Spectra’s Surtitle Display System enhances the whole experience for those with hearing impairments and ensures theatres are compliant with the Disability Discrimination Act 1995. 

Spectra’s Surtitles Display System can be used with many different sized LED displays from our range and is supplied with our user friendly Surtitle Software which has different modes; from simple scrolling up dialogue, to multi-language and dynamic modes through to musical score references, operator notes and “dark screen”.

For further information about Spectra’s Surtitle Display System, please contact our office on +44(0)1954 261402 or see our http://www.spectra-displays.co.uk/114.php" title="Surtitle Displays page">Surtitle Displays page.