To enhance its location on a retail park that would not immediately stand out to the large numbers of potential customers, Krispy Kreme wanted a highly visually striking video display to attract the attention of shoppers.
Although to be mounted indoors, as it would be in a window, Spectra Displays supplied a full colour outdoor LED video display which can be seen clearly even on a bright sunny day.
- 10mm pixel pitch
- 288 pixels high x 480 pixels wide
- 2.88 metres high x 4.80 metres wide
The display has fulfilled the prime requirement of attracting shoppers. The bright display is clearly seen during the day and is visible from such a distance in the evening and at night that the location truly becomes a feature of the retail park.