Digital Retail Display for High Street Giant Primark
Vast, visually striking retail display to promote Primark’s flagship store, on Oxford Street, London
To design and build a vast and visually striking digital retail display to represent and promote Primark’s huge flagship store, on Oxford Street, London. The brief was to capture attention from customers’ in-store, whilst also attracting passing shoppers with something truly show stopping.
Spectra designed and supplied a large format LED video display consisting over 2.3 million pixels, with each pixel made up of 3 LEDs (over 6.9 million LEDs in total). The display was built into the lift wall, wrapping around the lift doors, providing a mesmerising instore focal point.
- 4mm pixel pitch
- 1088 pixels high x 2976 pixels wide
- 4.352 metres high x 11.904 metres wide