Blog

14 Nov 2018

LEDs and Brand Identity

One of the best uses of a marketing strategy is to spread it across all of your public channels, all following the same model and format. For large companies, this may mean using the same…
31 Oct 2018

The Challenge of Choice

The rise of LED screens has changed the way we live our lives. From advertising and marketing, to how we consume content and information, this technology presents us with a powerful tool. There are a…
17 Oct 2018

The benefits of big screen sales

In the past, shops used big, cardboard signs in the window to advertise their wares. These static, garish messages have been so marginalised by big screens that they are seen less and less, and in…
29 Apr 2016

LED to play a role in decarbonising the economy.

LED lighting is expected to play a significant role in decarbonising the global economy through its energy savings as the market continues to grow year on year.  With current estimates of a global turnover more than $200bn over the…
03 Apr 2016

Looking at the ecological effect of LEDs.

A recent publication featured on the peer-reviewed online journal PLoS looked at the differences between LED bulbs and older LPS (low-pressure sodium lighting) on the behavior of suburban population of bats to discover whether LED is having any ecological…