Blog

13 Jun 2019

Five ways to future proof your business

The world is moving faster than ever before and in a world that doesn’t pause to take a breath, neither can your business. Regardless of your market, any business will face countless hurdles ahead if…
29 May 2019

User expectations for business interaction

The internet and social media have given businesses an enormous number of avenues through which to interact with potential customers. Never before have we been able to reach our target demographics with such clinical precision.…
22 May 2019

The Rise of Digital LCD Menu Boards

In the heavily competitive quick-service restaurant industry, being able to catch consumer attention is more vital than ever before. But how do you create that draw and that excitement without resorting to cheap tactics? There…
15 May 2019

Quality is key as Spectra turns 30

Some companies are great at marketing; others have an incredible sales team. But at the end of the day, the success and longevity of a company is based on the quality of their products, as…
08 May 2019

What is OOH

Advertising your brand used to mean a painted billboard at the side of the road or plastered to telephone poles. In days gone by, reaching your customers was a much less nuanced challenge; consumers were…