Taking advantage of flexibility

21 Nov 2018

In previous posts we have outlined  the benefits of using LED screens for advertising, marketing and as in-store displays. It is their dynamism, colour and aesthetic versatility that sets them apart from traditional media, making it the obvious choice for any business —particularly in the retail sector and other high footfall environments. It's fair to say that LED screens are flexible in terms of the message and style you can adopt with them, but it doesn't end there. In this post, we take a look at the flexibility of LED screens.

Out Of Home advertising

A lot of marketers have a myopic focus on smartphones and web content, failing to recognise the incredible power of OOH, or Out of Home advertising. LED screens can advertise any product imaginable, and can do it on a rolling basis—meaning the same ad space can be used for a great variety of businesses and products. Some owners find a useful extra revenue stream by renting out ad space on their own screens, particularly to businesses with synergistic interests.

LED screens can be used to communicate the benefits of a brand in unique, engaging ways. The use of “street furniture” has taken off across the UK over the past decade, and innovative advertising has become a ubiquitous part of our town centres and further afield. This includes LED screens stretched around corners and in unique, interesting shapes. These further excite consumers and build interest in a product or service.

Defeating the sun

Anyone older than a certain age will remember when television screens weren't flat, and subject to terrible problems with glare. The sun would often make the picture inscrutable, and watching TV with the curtains drawn was an all-too-common occurrence.

However, LED screens have no such issue. They are just as effective during the day as they are at night, with colours vivid and blacks fully dark, and mean that it isn't necessary to tailor your visual imagery to the time of day. Each LED screen has 6,000 nits of adjustable brightness, meaning that members of the public will still be able to read your message in the height of summer.

And this doesn't just apply to building-mounted LED screens. It also works for the street furniture mentioned above, which is useful since these types of screens are deliberately situated in locations that are exposed to weather of all kinds. The contrast that LED is able to achieve eclipses any other advertising on the street, and consumers will pay attention.

Remote control

The key to the flexibility of LED screens is that the message can change, at a moment's notice. Many customers benefit from the ability to add their LED screen to an existing network, and change the presented image or message using another networked computer. Back in the old days, changing a major advert meant hiring a company to paste up new posters on stationary billboards. LED screens make light work of making alterations, even small ones, meaning that physical adverts in the street can now be changed the same way ads online are. Companies can use their SEO managers and marketers to determine what works best, then change their LED displays accordingly.

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