Why background music in retail stores could ease us all back into real life
Music is one of the few things that genuinely brings us together and keeps us all feeling awesome. It’s the soundtrack to our ups and our downs and helps keep us sane on the morning commute to work.
It’s also a great way of reinforcing an atmosphere and putting people at ease, which is going to be super important now shops have finally reopened in the UK.
Relaxation in retail
Neuroscience studies have shown that listening to certain kinds of music can help people feel more at ease. Given the current state of the world, we could all do with feeling a little more at ease.
A comprehensive sound system is great for creating a relaxing environment for shoppers as they start to venture out back into a so-called non-essential retail environment.
A cohesive experience
By using a professional audio system in tandem with a cohesive digital display solution, you have a range of potential techniques at your disposal when it comes to branding.
For example, why not sync the advertisements being shown on your displays with the announcements being made between songs?
Or perhaps, if you sell music, you could play a bespoke playlist of recommended songs from your top-selling records?
Filling in the gaps
Music is wonderful for a million different things, but in a retail environment what it’s really remarkable at is enhancing the atmosphere. Four out of five retailers agree that to not play music would damage the atmosphere and their brand image.
It’s also possible to have a slight degree of control over how your customers feel. Do you want them to feel energised with high-energy pop? Or chilled-out with some nice ambient house music?
Play your audience
Research has shown music can subconsciously influence not only what shoppers but how much they spend.
Classical music, for example, makes people desire more expensive items. One researcher, meanwhile, found that playing French music in a wine store made people more likely to ask about French wines.
You can even play music based on tempo to encourage the pace of your customers. Maybe consider starting the day at a nice 90bpm and upping the tempo towards closing time to a more urgent 140!
Putting the staff in a good mood
As they start to return to work, employees are probably going to be a little disorientated and lacking in morale.
Good music can have a very positive impact on staff morale, particularly if it’s music you allow your staff members to choose themselves. But try to be diplomatic about it.
The BOSE difference
As the sole distributor of BOSE Professional Systems in the UK, we’re able to offer a range of speakers, amplifiers and more, all of which are engineered to work seamlessly in a professional retail environment.
If you want to learn more, contact Spectra today and your customers will be humming along to crystal-clear audio in no time!
Image: Diego Cervo / Shutterstock.com