Window shopping - The benefits of window-based digital advertising

02 Mar 2021

In a climate where we can’t be 100% sure what’s coming round the corner and how we will be equipped to face it, it’s never been more important for businesses to be louder and prouder. 

Otherwise, they risk having their voices drowned out by the thousands of other voices vying for attention in a crowded space. 

Even at a time where we might not be allowed to open as normal, there is something to be said for standing out. For those of us that have had to pivot our business models to adapt to the post-pandemic world, it could be the difference between success and failure.

Standing out on the high street

There is still, against all odds, quite a heavy footfall on high streets up and down the UK and with so many shops closed, if there is just that one with a bold LED or LCD screen in the window it will stand out like a lightning bolt in the darkness. 

Click and collect is a very popular option for many businesses that might not have the infrastructure to go 100% delivery. In these cases, having a flexible display that can reveal everything, from opening hours to prices, could be an absolute godsend.

The king of the takeaways

There has been a notable boom in the popularity of takeaways over lockdown, as people miss the convenience and novelty of not having to cook for themselves. 

For these businesses, window-based digital advertising could be a way to grab the attention of passers-by who might make a note of you and give you a call later. 

You may even consider placing unique codes on your displays to incentivise those who have seen the advert to order once they get home or pop in for a click and collect?

Flexible and relevant content

What businesses are really going to need in the post-lockdown climate is a practical, long-term solution that acts as a bandage today but can be used as something more substantial in the future when everywhere finally reopens.

A dynamic shop window display has the unique ability to adapt to whatever is happening around it. If it’s raining outside, for example, why not tell shoppers they should “come in out of the rain and grab a hot drink,” or if there’s a big event on that day you could jump right on the bandwagon. 

You can also update the screen to suit the time of day and promote what’s most relevant for that time. They can also be adjusted in real-time too, which allows you to be completely reactive with your advertising techniques.

Social media integration

Social media has changed the way we live and the way customers engage with brands long before COVID. 

No business on earth can get by without some kind of social media presence in the third decade of the 21st century and you could be using this to your advantage with a digital advertising display

For example, maybe you could use your LED window advertising display to show off some of your most recent social media reviews? Or maybe you could use it to get passers-by to interact with you directly via their social media platforms? 

There is a world of potential waiting for all businesses willing to take that leap. So, get in touch with us today if you think you’re ready.

Posted in: Business advice | retailbusiness | Comments Closed

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