Blog Tag: retail

Why retailers should be paying more attention to background music

Every experience in life is better if it’s got a great soundtrack and shopping is no different. There is a reason why we seldom experience silence when we’re shopping - silence is uncomfortable and distracting…

3 industries where background music plays a deceptively large role

Music has always been a fundamental part of our lives and always will be. Without the respective musical cues, how would we know when to weep, cheer or laugh at the right moment during the…

What is OOH

Advertising your brand used to mean a painted billboard at the side of the road or plastered to telephone poles. In days gone by, reaching your customers was a much less nuanced challenge; consumers were…

Increasing Product visibility using Screens

In the past, we’ve discussed how LCD and LED screens can be used to communicate messages about brand and identity. Businesses can use screens to synergistically link their online or television marketing with a dynamic…

Retail design mastery

It is becoming clearer and clearer with each passing month that high street shops are struggling. And it isn’t just limited to small enterprises or independent sellers - even big chains are feeling the pinch,…