Digital Retail Display for High Street Giant Primark

Vast, visually striking retail display to promote Primark’s flagship store, on Oxford Street, London

The Challenge

To design and build a vast and visually striking digital retail display to represent and promote Primark’s huge flagship store, on Oxford Street, London. The brief was to capture attention from customers’ in-store, whilst also attracting passing shoppers with something truly show stopping.     

The Solution

Spectra designed and supplied a large format LED video display consisting over 2.3 million pixels, with each pixel made up of 3 LEDs (over 6.9 million LEDs in total). The display was built into the lift wall, wrapping around the lift doors, providing a mesmerising instore focal point.


  • 4mm pixel pitch
  • 1088 pixels high x 2976 pixels wide
  • 4.352 metres high x 11.904 metres wide


Why our customers like working with us

We know you’ll enjoy the many benefits our products deliver as much as we do designing and building them.  And we hope you’ll join our growing list of happy customers.  Nissan, Vauxhall, Toyota, Saxby’s, Primark, CK, Nike, Northern Foods and UK governments Cabinet Office, to name a few. They’re all benefiting from our bespoke designs. Every single day.

Expert advice

Expert advice

We’ve been doing this for over 25 years—so we know a thing or two about digital signage. Plus, we’re engineers by trade (not pushy sales people). So whatever you’re looking for, our friendly, expert team are best-placed to give you solid, real-world advice based on the latest and best technologies.

Complete solutions

Complete solutions

From concept to installation, we work with you to design a solution that exactly matches your requirements—no matter how distinctive, unusual or challenging. We make it easy to bring your ideas to life, for maximum return on investment and 100% end-to-end satisfaction.

Ongoing support

Ongoing support

Once your sign is installed and working hard for you, our highly responsive support service provides complete peace of mind. Whether you need an extra pair of hands to manage your signs or one-off help—you can rely on Spectra to be your full service or helpdesk support partner.

More Customer Stories


Get in touch

Looking for a custom display or need some help choosing the right solutions?
Contact our friendly team, for expert advice or a free, no-obligation quote.

Call us on
01353 661182
Send Message